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Sobeys: Family of Support

Role: UX/UI Design

The Client
Family of Support is an innitiative by Sobeys to fund mental health programs to help kids have better access to mental health support at an early age.

The Ask
The client had an existing website that was not organized in a logical way and had a lot of repeat information without a call to action. The main goal was to go through the existing website and do a content audit to pull the different pieces of information being presented and find a better way to organize it in a digestible way for the user.

The Work
After the content audit was completed and we had an idea of how to organize the websites information I began to develop wireframes to layout the information and graphics in a hierarchal fashion for client to better see our vision. Once we got the wireframes to a good place I began working on adding colour and creating the designed interfaces.

The Result
A more cohesive story and experience for users to understand what the initiative is and how they can contribute to it.

wireframes of website design of website

Launch Website

Angelica Aldana Account Coordinator
Hang Vo VP, Group Account Director
Ilhaam Jiwaji Account Supervisor
JP De Leon Art Director
Kat Ledgett Account Director
Lara Goldsmith UX/UI Designer
Noella Choi Associate Creative Director
Saima Khokhar Project Manager