Rensa Filtration is an air filtration company that offers a variety of filtration products as well as advanced filtration solutions for various industries.
Rensa came to us needing a more robust website and one that stood out from their competition. Their website at the time was a simple landing page for people to find out more about the company and to contact them.
We really wanted to make Rensa stand out and put them in a category of their own in the filtration industry. Phase 1 of the website launch did not involve a full ecommence solution but the product catalogue was very important to incorporate and to make it easy for customers to find what they were looking for with a robust search, sort and filter mechanism.
The main goal of the website was to drive customers to reach out to the support team and so they could discuss solutions that were right for them. This was done by incorporating touch points throughout the website in a thoughtful way.
THE TEAM
Lara Goldsmith, UI Designer
Maia Spetter, Director of Integrated Production
Noella Choi, Associate Creative Director
Vlad Khomutov, UX Designer
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